Unison Agency Expands Digital Offering with Addition of Chris Abraham as Director of Social Media
Unison Agency Expands Digital Offering with Addition of Chris Abraham as Director of Social MediaUnison Agency, a global integrated branding agency today announced the appointment of Chris Abraham—formerly president of Abraham Harrison, LLC
February 12, 2013 ( datsyn.com) - Abraham Harrison, LLC, a digital PR and marketing agency—as the agency’s director of social media. Mr. Abraham will be responsible for the direction and leadership of Unison's social media practice, overseeing the integration of social media across all Unison's products and services.
“Chris Abraham is a rarity in digital experts, someone who can boast a 20-year track record in online communities and a combination of skills in PR, marketing and technology,” said Robert Fardi, Co-Founder and President of Unison. “We look forward to tapping those skills and bringing them to our global client base.”
Abraham has had a web presence since 1993 when he joined The Meta Network, a seminal online virtual community based in Washington, where he learned the dynamics of online community development, social media, social networking, and online collaboration.
In 1999, he started blogging, focusing on community, connection, innovation, and brand extension. Today, his insights on the rapidly shifting digital world can be read on The Huffington Post, ChrisAbraham.com, Biznology.com, Socialmedia.biz, and MarketingConversation.com. He has also written for AdAge’s DigitalNext and Global Idea Network blogs.
At Abraham Harrison, his client list included Kimberly Clark, The Daily, Habitat for Humanity, Greenpeace, The Fresh Air Fund, International Medical Corps, Sharp, Pew and the Alzheimer’s Association. As a technologist, Abraham has consulted T. Rowe Price, the US Department of Treasury CIO, Friendster, Deutsche Telekom, and others.
His expertise in the digital field has been acknowledged by his peers and the media: he was named a Top 50 Social Media Power Influencer by Forbes, the #1 PR 2.0 Influencer by Traackr, and a top-10 social media influencer by Marketwire.
As if all this weren’t enough, Abraham notes with a grin: “For what it’s worth, my Klout score was 77 the last time I looked.”
Unison is a full-service brand and digital agency that develops integrated solutions by combining strategic, creative and technological capabilities to advance our clients’ brands across all touch points. The agency fosters enduring customer devotion by creating digital brand experiences that bridge the gap between offline and online interactions.
Unison strives to create rich, engaging and truly emotional experiences in the digital realm. By combining high-impact media and seamless usability with the latest technology in e-commerce, social networking and digital mobility, Unison designs online brands that are multifunctional, multi-sensory and multi-platform.
Unison has experience building powerful brands across a wide range of industries, including financial services, government, food service, retail, manufacturing, real estate, pharmaceutical, fashion, entertainment/media, consumer packaged goods and beauty products.
Over the span of a decade, Unison has worked with clients in thirty-five countries around the world, demonstrating its belief that artfully designed brands are universally engaging and transcend cultural and linguistic boundaries.